India Single Malt Whisky Market - Homegrown Single Malts Acquiring the Major Market

India single malt whiskey market is expected to witness a compound annual growth rate (CAGR) of 12.6% from 2024 to 2032. Indian single malt whiskies have surpassed renowned international brands like Glenlivet, Macallan, Lagavulin, and Talisker in terms of sales for the first time with 675,000 cases of single malt sold in India in 2023, 345,000 were of Indian origin. Amrut, Paul John, Rampur, Indri, and Gianchand were listed as the top five best-selling Indian single malts. Indian single malt whiskies have made history by surpassing renowned international brands in terms of sales. According to the Confederation of Indian Alcoholic Beverage Companies (CIABC), Indian single malts accounted for 53% of total sales in 2023. The success of 'Made in India' brands has led to international giants like Diageo and Pernod Ricard entering the Indian market with their own local brands. This signals a new era for the country's whisky industry.

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The shift in demand for elite domestically distilled single malt whiskies has witnessed exponential growth over the past few years. Earlier, India single malt whisky market was dominated by Scottish brands like The Glenlivet, Macallan, Lagavulin, and Talisker (as per CIABC estimates); however, a surge in demand for domestically produced single malts has emerged in the last few years. The rise in demand for premium and unique spirits is one of the major factors driving the growth of this market. Therefore, the global giants namely Diageo and Pernod Ricard have entered the Indian market, launching their own locally produced single malts - Godawan by Diageo in 2022, and Longitude 77 by Pernod Ricard in late 2023 to acquire the major chunk of the market.

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Indian single malt whiskies are now out-selling foreign counterparts in their home country due to the shifting demographic of whisky drinkers in the country - leaning younger, with more disposable income consuming more premium products (both malts and blends) leading the charge. Further, the popularity of 'Made in India' brands has prompted international giants like Diageo and Pernod Ricard, who primarily source their single malts from Scotland, to enter the Indian market with their own local brands. Diageo introduced Godawan in 2022, while Pernod recently launched its first Indian single malt, Longitude 77.

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The major drivers boosting the growth of the Indian single malts whisky market are rise of the Indian Single Malt due to fantastic taste, growing affluence and changing consumer preferences, shift towards premiumization, growing interest in craft and artisanal products and "Make in India" initiative. The emergence of high-quality Indian single malts like Amrut, Paul John, and Rampur has sparked a wave of national pride and a renewed interest in domestic spirits. Rising disposable incomes, urbanization, and a growing middle class with a taste for premium and luxury goods fuel demand for high-end spirits like single malt whisky. Indian consumers are increasingly discerning and seeking out unique and high-quality experiences. The government's "Make in India" initiative has boosted the domestic spirits industry, encouraging innovation and quality, which benefits the single malt whisky segment. There's a rising appreciation for handcrafted and artisanal products across various sectors, and this trend extends to the spirits market, benefiting single malt whiskies produced with meticulous care and attention to detail. The increasing popularity of single malt whiskies globally and growing exposure to international cultures and travel have influenced consumer preferences in India.

By distribution channel, the India single malt scotch market is divided into Supermarkets & Hypermarkets, Online Stores, Restaurants & Bars, and Liquor Stores segments. The supermarkets & hypermarkets segment holds the highest share in the India single malt scotch market by distribution channel. It is primarily due to its extensive reach and consumer convenience. These retail giants provide a one-stop shopping experience, allowing customers to purchase single malt scotch alongside their regular grocery needs. The wide product availability, competitive pricing, and the ability to attract a diverse customer base contribute to their prominence. Also, the organized and reliable nature of supermarkets and hypermarkets appeals to consumers seeking authenticity and quality in their single malt scotch purchases, making it the preferred channel for many buyers.

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Major players operating in the India single malt scotch market include: John Distilleries, Amrut Distilleries, Mohan Meakin Limited, Radico Khaitan Ltd, Piccadily Distilleries, Kamet Single Malt Whisky, DEVANS MODERN BREWERIES LIMITED, Godawan, and Pernod Ricard. Indri brand of Piccadily Distilleries is the pioneer of the India single malt whisky market holding around 30% market at present followed by Amrut, Paul John, Radico Khaitan's Rampur and Gianchand. Piccadily Distilleries, Amrut, Paul John, Radico Khaitan's Rampur and Gianchand. These companies employ various strategies to further enhance their market share, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.

India Single Malt Whisky Market Segmentation and Scope

Market Segmentation By Demographic Covered in the Report
• Rural
• Urban

Market Segmentation By Age Group Covered in the Report
• 51 and Above
• 35 to 50 age
• 18 to 34 age

Market Segmentation By Packing Size Covered in the Report
• Full Bottle (750 ml)
• Half Bottle (375 ml)
• Quarter (180 ml)
• Others (Below 100ml & Above 750 ml)

Market Segmentation By Quality Covered in the Report
• Premium
• High-End Premium
• Super Premium

Market Segmentation By Distribution Channel Covered in the Report
• Online
• Offline
o Supermarkets & Hypermarkets
o Restaurants & Bars
o Liquor Stores
o Others

Market Segmentation By Region Covered in the Report
• North India
• South India
• East India
• West India

K 129, PC COLONY
HANUMAN NAGAR
KANKARBAGH
PATNA 800026 BH IN

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This release was published on openPR.