United States Functional Food Market 2031 | Growth Drivers, Key Players & Investment Opportunities

Market Size and Growth

Functional Food Market reached US$ 195.4 billion in 2022 and is expected to reach US$ 316.1 billion by 2030 growing with a CAGR of 6.2% during the forecast period 2024-2031.

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Key Development:

United States: Recent Functional Food Developments

✅ In November 2025, GoodBelly launched its newly reformulated Wellness Shots nationwide at Whole Foods Market; the 2‐oz shots combine prebiotic fiber with the clinically‐studied DE111® probiotic strain to support gut and immune health.

✅ In November 2025, Suja Organic introduced three new multivitamin wellness‐shot SKUs (featuring fiber, magnesium, or biotin) at major U.S. grocers, delivering convenient nutrient support for busy, health‐minded consumers.

✅ In September 2025, Iris Nutrition introduced a women‐focused electrolyte drink‐mix line, targeting hormonal and metabolic support through a blend of vitamins B6, folic acid, magnesium reflecting rising interest in gender‐tailored functional nutrition.

✅ In September 2025, Calbee and Sagamiya Foods acquired a majority stake (58%) in U.S. plant‐based food company Hodo, Inc. a maker of tofu and soy‐based "clean protein" foods marking expansion into the U.S. functional / plant‐based food market

✅ In August 2025, Bloom Nutrition rolled out a "Crisp Apple" flavor of its low‐calorie, prebiotic‐fiber sparkling drink across U.S. retailers part of expansion of its functional soda/energy‐drink portfolio.

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Japan: Recent Functional Food Developments

✅ In September 2025, Albis Co., Ltd. and Nissin Food Products Co., Ltd. launched four varieties of "Complete Meal Bento" at Albis stores, positioning ready‐meals as functional convenience foods to meet demands for nutrition + convenience.

✅ In September 2025, Calbee (Japan‐based) led the acquisition of a majority stake in Hodo, Inc. (U.S.), thereby backing a cross‐border deal that links Japanese snack/food know‐how with U.S. plant‐based and health‐food demand a notable convergence of functional‐food trends across geographies.

✅ In early September 2025, Meiji introduced "Nama no Toki Shittori Milk" a soft‐textured confectionery developed using a patented process that aims to combine indulgence and functional appeal.

✅ In late August 2025, Dot Me (part of wellness‐brand Cycle.me) rolled out a "Protein Water - Slight Peach Flavor," a clear bottled beverage delivering 5g protein, offering a light, functional drink alternative in Japan's wellness‐oriented beverage landscape.

✅ In August 2025, Topvalu (retail private brand under AEON Co., Ltd.) released a chocolate‐substitute block made from sunflower seeds an allergen‐free, sustainable "functional candy" alternative reflecting growing demand for plant-based and health‐conscious treats

Key Players:

=> Lotus Bakeries, Nestlé S.A., Hearthside Food Solutions LLC, Valio Eesti AS, The Kellogg's Company, Abbott Laboratories, PepsiCo Inc., Danone SA, Clif Bar & Company and General Mills.

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Key Segments:

By Ingredient

Probiotics lead with 28% share, driven by increasing consumer awareness of gut health and immunity. Minerals account for 18%, largely used in fortification of bakery, dairy, and beverages. Proteins & Amino Acids hold 22%, supported by the growing demand for sports nutrition and clinical dietary products. Prebiotics & Dietary Fibers contribute 12%, fueling digestive health applications. Vitamins make up 15%, with steady adoption across fortified foods and supplements. Others hold 5%, including specialty bioactive compounds and plant extracts.

By Product

Bakery & Cereals lead with 20% share, benefiting from fortified breakfast and snack products. Dairy Products account for 25%, driven by fortified milk, yogurt, and infant nutrition. Meat, Fish & Eggs hold 15%, supported by protein enrichment and functional food trends. Soy Products contribute 10%, Fats & Oils 8%, and Others 22%, including beverages, confectionery, and functional foods.

By Application

Sports Nutrition dominates with 30% share, propelled by demand for protein-rich supplements and performance enhancers. Weight Management accounts for 18%, supported by dietary fibers and low-calorie formulations. Clinical Nutrition holds 22%, driven by hospital, elderly, and patient-specific nutritional needs. Cardio Health represents 12%, targeting heart-healthy formulations enriched with vitamins, minerals, and omega fatty acids. Others contribute 18%, including immune support, digestive health, and cognitive function products.

By Region

North America - 35% Share
North America leads the market, driven by high consumer awareness of functional foods, advanced R&D, and strong retail penetration.

Europe - 25% Share
Europe holds 25%, supported by health-conscious diets, regulatory support for fortified foods, and rising sports nutrition trends.

Asia Pacific - 28% Share
Asia Pacific contributes 28%, fueled by increasing disposable incomes, growing health awareness, and expanding dairy and bakery product consumption.

South America - 7% Share
South America accounts for 7%, driven by emerging consumer preference for fortified foods and functional beverages.

Middle East & Africa - 5% Share
Middle East & Africa hold 5%, supported by growing urbanization, health awareness, and fortified food initiatives.

FAQ

What is the current size of the Functional Food Market?

A: In 2022, the Functional Food Market was valued at US$ 195.4 billion, reflecting its strong industry presence.

Q2: How large is the Functional Food Market expected to be by 2030?

A: By 2030, industry forecasts suggest the Functional Food Market will grow to around US$ 316.1 billion, demonstrating significant expansion.

Q3: What is the growth rate of the Functional Food Market?

A: The market is projected to expand at a compound annual growth rate (CAGR) of 6.2% during the forecast period from 2024 to 2031.

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