Alfredo "Fred" Abascal Expands Real Estate Footprint with High-End Projects Across New Jersey

New Jersey, US, 18 Dec 2025, ZEX PR WIRE, With more than two decades of experience spanning construction, interior design, and real estate development, Alfredo "Fred" Abascal has built a reputation for turning complex projects into high-performing assets. From hands-on craftsmanship to scaling multimillion-dollar ventures, his approach blends discipline with vision-and his latest developments in Hudson and Monmouth Counties continue that trajectory.

Fred's roots in construction run deep. He entered the field in his teens, learning each phase of residential building firsthand: masonry, roofing, siding, framing. Through the 1980s and 1990s, he flipped houses with a builder's precision, gradually evolving his expertise into larger-scale projects and full-service design solutions. His career bridges blueprints and business plans, site work and strategy.

He later founded National Window Coverings, which quickly emerged as an industry leader. Under his leadership, revenue grew from $750,000 to $9 million in under three years. That growth wasn't accidental. Fred invested aggressively in marketing-up to $150,000 per month-while expanding operations from a 2,000 square foot warehouse to a 10,000 square foot facility. The company earned a "Best Buy" designation from Consumers Digest in 1994, a milestone that signaled both product excellence and operational maturity.

"It's about more than construction," Fred says. "It's about the systems behind the walls-the decisions, the structure, the long view. That's what turns a project into something that holds its value."

Today, Fred is focused on new development in two of New Jersey's most competitive counties.

In Hudson County, he is advancing a high-end townhouse project designed to meet market demand for upscale urban living. The homes, once completed, are expected to list around $1.8 million each. For buyers or investors looking to enter earlier, the land and approved plans are available for $1.5 million. It's a flexible structure, one that reflects Fred's understanding of what different stakeholders need at different stages of the process.

Meanwhile, in Monmouth County, he is attached to a much larger approved development: 174 condominiums paired with 40,000 square feet of mixed-use retail and medical space. The project is valued at approximately $30 million, with plans in place and pre-construction coordination underway. Fred is expected to serve as project manager, overseeing timeline, budget, and team execution. The location remains confidential, but permits and entitlements have been secured.

These aren't speculative ideas. Both projects are approved, backed by plans, and positioned for real movement in the coming months.

Fred's strength lies in his range. He has built homes, run companies, and managed large crews, but he still speaks in practical terms-square footage, framing methods, material logistics. That background gives him an edge when leading development work. While many developers delegate execution, Fred stays close to the ground. His technical fluency lets him spot problems early and guide decisions with precision.

Colleagues describe him as "methodical but adaptable," a mix that shows up in his projects' consistent performance.

Over the years, Fred has been responsible for more than 288 residential units across New Jersey and Pennsylvania. His designs balance form and function, and his business instincts have repeatedly proven reliable in shifting markets.

Though based in the Northeast, Fred's ideas are shaped by a global perspective. He travels often, drawing inspiration from the built environments of cities and towns around the world. That influence appears in subtle design choices-material contrasts, lighting plans, layout flow-that elevate his developments beyond standard models.

"When I travel, I don't take pictures of monuments," he says. "I study the doors, the streets, the balconies. I look at how people move through spaces. That's what good design does-it serves people without shouting."

Fred continues to seek out projects where his skills offer real value: early-stage strategy, entitlement navigation, construction planning, and brand development. His projects are rarely rushed, but once they begin, they move with purpose. Each phase is considered. Each decision reflects experience.

Whether building from the ground up or scaling an existing vision, Fred brings the same approach he's used for decades-clear planning, accountable leadership, and a long-term mindset.

This release was published on openPR.