PR-Wiki
PR-Wiki: Important terms about PR, online marketing and market research
A
- A/B Testing
- Above The Fold
- Above the line
- Acceptable Ads
- Acronym
- Acrylic acid market
- Ad Concept Testing
- Ad Exchange
- Ad Hoc News
- Ad Network Detector
- Ad Unit
- Ad Viewability
- Ad Visibility
- Adaptive Content
- AdBlock Chrome / Firefox / Android
- AdClick
- Ads Manager
- Advertiser
- Advertising
- Advertising Value Equivalency
- Advertorial
- Affiliate Marketing Fraud
- Affiliate Marketing Network
- Affiliate Marketing Programs
- Affinity Marketing
- After Sales Marketing
- Anchor Text
- App Store Optimization
- Aramid Fiber Market
- Asset Led Marketing
- Augmented Reality
- Authority Marketing
- Authority Website
- Automation Robotics Market
- Autonomous Vehicle Market
- Autoresponder
- Average Revenue Per User
B
- B2B Marketing
- Background Information
- Backgrounder
- Bad Links
- Balanced Scorecard
- Banderole Ad
- Banner
- Banner Blindness
- Barrier Free Internet
- Behavioral Advertising
- Behavioral Targeting
- Benchmark
- Bid Manager
- Bing Ads
- Black Friday
- Blagging
- Blind Networks
- Blog Marketing
- Blogroll
- Bounce Message
- Bounce Rate
- Brand
- Brand Awareness
- Brand Bidding
- Brand Commitment
- Brand Identity
- Brand Management
- Brand Marketing
- Brand Monitoring
- Brand Safety
- Branding
- Branding & Public Relations
- Breaking News
- Broadcast Media
- Broadsheet
- Budget Allocation
- Business Intelligence
- Business Meeting
- Business Model Canvas
- Buzz Marketing
- Buzzfeed
- Buzzword
- Bylines
C
- Call to Action
- Cancer Therapeutics Market
- Candystorm
- Caption
- Case Study
- Cash Conversion Rate (CCR)
- Cell Lung Cancer Therapeutics
- Chemicals Market Global
- Chief Communications Officer
- China Market Overview
- Churn Rate
- Cleaning equipment market
- Click Fraud
- Click-Through Rate
- Clickbait
- Clinical trials
- Closed Loop Marketing
- Cloud Computing and Healthcare
- Cloud Computing Market
- Cluster Analysis
- Co Op Advertising
- Cold Calling
- Commentator
- Commercial Wearout
- Common Gateway Interface (CGI)
- Communication Audit
- Communication Plan
- Community Messaging
- Community Relations
- Company Newsletter Ideas
- Competition
- Competitor Analysis
- Concept Story
- Conflict of Interest
- Consumer Decision Journey
- Consumer Electronics Market
- Content
- Content Curation
- Content Governance
- Content Integration
- Content Marketing
- Content Marketing Editorial Calendar
- Content Schedule
- Content Security Policy
- Content Seeding
- Content Strategy
- Contextual Targeting
- Conversational Commerce
- Conversion Funnel
- Conversion Rate
- Copywriter
- Corporate anniversaries
- Corporate Blogs
- Corporate Communication
- Corporate Fact Sheet
- Corporate Identity
- Corporate Media
- Corporate Publishing Media
- Corporate Social Responsibility
- Cost Per Conversion
- Cost Per Mille
- Cost Per Thousand
- Cost Per View
- Cover Letter
- CPC
- Crisis Communication
- Crisis Management
- CRM System
- Cross Device Tracking
- Cross Selling
- Crossmedia
- Crowdfunding
- Crowdsourcing
- Curated Shopping
- Custom Audience
- Custom Magazine
- Customer Centric
- Customer Empowerment
- Customer Engagement
- Customer Experience
- Customer Journey
- Customer Lifetime Value
- Customer Relationship Management
- Customer Relationship Management CRM
D
- Dark Web
- Data Leakage Prevention
- Data mining
- Data Privacy
- Data Warehouse
- Data-Driven Marketing
- Dayparting
- Deleting Comments
- Demand-Side Platform
- Description
- Dialogue Marketing
- Digital Marketing
- Digital Marketing Strategy
- Digital Natives
- Digital Publications
- Digital Publishing
- Digital Rights Management
- Direct Mail Marketing
- Direct Marketing
- Direct Response Marketing
- Display Advertising
- Domain Grabbing
- Double Opt-In
- Double Opt-Out
- Double-Page Spread
- Drop Cookies
- Dynamic Search Ads
E
- E-Business
- E-Fulfillment
- E-Mail Trigger
- E-Procurement
- Early Majority
- Earned Media
- EBook Marketing
- Ecommerce Business
- ECPC
- ECPM
- Editorial
- Editor’s Note
- Electric Vehicles Market
- Electronic News Gathering
- Elements of Design
- Email Interview
- Email Interview Confirmation Email Example
- Email Interview Invitation Example
- Email Marketer
- Email Marketing
- Email Open Rate
- Email Subject Lines
- Emoji Marketing
- Employer Branding
- Energy Investment
- Energy Storage Systems
- Engagement Marketing
- Environmental Communications
- Equipment Market
- Expanded Text Ads
- Expert Insight
- Eye Tracking
- Eyecatcher
F
- Facebook Advertising
- Facebook Custom Audiences
- Facebook’s Audience Network
- Fact Checking
- Fake News
- Fast Moving Consumer Goods
- Feature Article
- Feedback
- Feeding Programs Objectives for Schools in Ghana
- Financial PR
- First Contact Resolution
- Flesch-Reading-Ease
- Fly on the wall
- Follower
- Free-Standing Insert Marketing
- Freedom of the Press
- Freemium
- Frequency Capping
- Frequent Buyer Program
- Fresh Web Explorer
- Full Position Ad
- Functions of Communication
G
- Gatekeeper
- Gender Marketing
- Geofencing
- Geomarketing
- Geotagging
- Geotargeting Website Content Guide
- Global Adhesives Market
- Global Adventure Tourism Market
- Global Aerospace and Defense Market
- Global Animal Feed Additives Market
- Global Animal Healthcare Market
- Global Automated Storage and Retrieval Systems Market
- Global Automotive Electrical and Electronics Market
- Global Baby Food Market
- Global Battery Market
- Global Breast Cancer Therapeutics Market
- Global Breast Pump Market
- Global Cancer Diagnostics Market
- Global Carbon Fiber Market
- Global Clinical Trials Trends
- Global Construction Chemicals Market
- Global Construction Equipment Market
- Global Cord Blood Banking Market
- Global Cost of Energy
- Global Data Encryption Market
- Global Digital Camera Market
- Global Electric Cars
- Global Electric Vehicle Charging Market
- Global Event Management Software Market
- Global Feed Additives Market
- Global Fire Protections Market
- Global Fitness Equipment Market
- Global Food Packaging Market
- Global Gas Sensor Market Insights
- Global Glass Market
- Global Health Insurance Market
- Global Health Supplements Market
- Global Healthcare Furniture
- Global Home Healthcare Market
- Global Hot Sauce Market
- Global IT Robotic Automation Market
- Global Knowledge Management Market
- Global Laptop Market
- Global Laser Cutting Machines Market
- Global LED Displays Market
- Global Liquid Biopsy Market
- Global Machine Tools Market
- Global Mobile Health Market Forecast
- Global Mobile Phone Market
- Global Molecular Diagnostic Market
- Global Organic Sesame Seeds Market
- Global Patient Monitoring Equipment Market
- Global Plastic Packaging Market
- Global Power Rental Systems Market
- Global Sensors Market
- Global Shampoo Market
- Global Smart Demand Response Market
- Global Software Market
- Global Sports and Fitness Market
- Global Surgical Robotics Market
- Global Test Equipment Market for Passenger Vehicles
- Global water treatment chemicals market
- Global Wire and Cable Market
- Go-to-Market Strategy
- Google Adsense
- Google AdWords
- Google Adwords Quality Score
- Google Alerts
- Google Analytics
- Google News
- GPS
- GPS
- Gross Domestic Product
- Gross Rating Point
- Growth Hacking
- Guerilla Marketing
H
- Handmade
- Hard Bounce / Soft Bounce
- Headline
- Healthcare IT Market
- Healthcare IT Outsourcing
- Healthiest Economic Growth
- Heavy User
- Hero Shot
- Horizontal Publications
- How to Become an Affiliate Marketer
- How to Brand Yourself
- How to Write a Press Release for an Event
- Hybrid Vehicles Market
I
- Image Advertising
- Imprint
- In Vitro Diagnostics
- In-House Magazine for Employees
- In-House Magazines
- Inbound Marketing
- India and Southeast Asia
- India’s Soap Industry
- Influencer Marketing
- Information on Demand
- Infotainment
- Infusion Pumps Market
- Instagram Marketing
- Instruments oft Communication in PR
- Internal Communications
- Internet Service Provider
- Internet Troll
- Interstitial Ads
- IT Cloud Network Infrastructure
K
- Key Messages
- Keynote Speaker
- Keyword
- Keyword Advertising
- Keyword Research
- Keyword Stuffing
- Knowledge Graph
L
- Landing Page
- Late Majority
- Latent Semantic Indexing / Semantic Index
- Lauryl Alcohol Price Trend and Market
- Layer Ads
- Lead
- Lead Acid Battery
- Lead Generation Marketing
- Lead Magnet
- Lead Nurturing
- Lean Management
- LED Lighting Market
- Lightbox Ads
- Link Juice
- Lithium Ion Battery Market
- Litigation Public Relations
- Live Video Streaming Marketing
- Lobbying
- Local SEO
- Location-Based Marketing
- Long Term Keyword
- Luxury Furniture Industry
- Luxury Travel Market
M
- Macro Conversion
- Magazine
- Malvertising
- Management Software Market Global
- Market Research
- Market-Driven News
- Marketer
- Marketing Automation
- Marketing Campaign
- Marketing Channels
- Marketing Communications
- Marketing Message
- Marketing Pitch
- Marketing Plan
- Marketing Research
- Marketing with Apps
- Mass Customization
- Masthead
- Material Handling Equipment Market
- Maxi Ad
- Media Advisory
- Media Attention
- Media Attention
- Media Interview
- Media Kit
- Media Outlets
- Media Relations
- Media Tour
- Media Training
- Medical Tourism Market
- Medium Rectangle
- Mentions
- Metrology Services Market
- Micro Conversion
- Microsite
- Minimum Viable Product (MVP)
- Mission Statement
- Mobile Advertising
- Mobile App Advertising
- Mobile Coupons
- Mobile Phone Accessories Market
- Multichannel Marketing
- Multimedia Content
- Multivariate Testing
N
- Nationwide Barber Supply Market
- Native Advertising
- Negative Pressure Wound Therapy
- Net Promoter Score
- Network Infrastructure Market
- Neuromarketing
- News Agency
- News Brief
- News Conference
- News desk
- News Editor
- News Feed
- News Organizations
- News Release
- News Reporter
- News Source
- News Ticker
- Newsjacking
- Newsletter
- Newspaper
- Newspaper Article
- Newsroom
- Niche Marketing Strategy
- Nudge Marketing
O
- Off-the-Record Messaging (OTR)
- Offshore Wind Energy Market
- Oil and Gas Market Global
- Omnichannel Retail Marketing
- One Pager
- One-to-One Marketing
- Online Advertising
- Online Customer Loyalty
- Online Marketing
- Online PR
- Online Sales
- Opportunities to See / Opportunities to Hear
- Outbound Marketing
- Outdoor Advertising
- Outsourcing
- Overview and Market Size of Global Technology
P
- Page Impressions
- Page Views
- Paid Content
- Paid Media
- Paid Search
- Partnership Marketing
- Pass Along Rate
- Pay Per Action (PPA)
- Pay Per Click
- Pay Per Sale
- Performance Marketing
- Permission Based Email Marketing
- Permission Marketing
- Persona Based Marketing
- Pest Control Industry
- Photo Call
- Pictures
- Pizza Market in India
- Podcast
- Point of Purchase Displays
- Pop Up Blocker Ratio
- Positive News Stories
- Post Impression Activities
- PR Collateral
- PR Firm
- PR Seasonal
- PR Shitstorm
- Pre Header
- Press Conference
- Press Control
- Press Kit
- Press Office
- Press Officer or Press Secretary
- Press Pack
- Press Pass
- Press Photo
- Press Photograph
- Press Review
- Press Statement
- Press Trip
- Pressure Sensor Market
- Pressure Wound Therapy
- Printing Inks Market
- Privacy
- Private Mode
- Product Distribution
- Product Launch
- Product Listing Ads
- Programmatic Advertising (PA)
- Programmatic Buying
- Programmatic Marketing
- Project Management
- Promotion
- Propaganda
- Prospecting
- Prosumer
- Protein Expression Market
- Public Affairs
- Public Interest
- Public Opinion
- Public Relations
- Public Relations Agency
- Public Relations Plan
- Public Relations Positions
- Public Relations Professional
- Public Relations Techniques
- Publicity
- Publicity Stunt
- Publishing / Publisher
- Pull Quote
- Pump Market
Q
R
- Rank Brain
- Reactive PR / Proactive PR
- Reader’s Letter
- Real-Time Advertising (RTA)
- Real-Time Bidding
- Referral Marketing
- Relationship Marketing
- Remarketing
- Remarketing Lists for Search Ads (RLSA)
- Remote Patient Monitoring
- Replacement Therapy
- Republishable Content
- Reputation Management
- Research Online Purchase Offline (ROPO)
- Reseller
- Response Rate
- Retargeting
- Retention Rate
- Return on Advertising Spend (ROAS)
- Return on Investment (ROI)
- Revenue Performance
- RFC Code
- RFID
- RFM (Customer Value)
- Rich Media
- Robotic Vacuum Cleaner Market
- Rolling News
- Route to Market (RTM)
S
- Safety Testing Market
- Sales Force Automation Market
- Sales Funnel
- Sales Page
- Search Engine
- Search Engine Advertising
- Search Engine Bots
- Search Engine Marketing
- Search Visibility
- Self-Publishing
- Selling Guide
- Semantic Priming
- SEO / Search Engine Optimization
- SEO Agency
- SEO Agency / SEO Agencies
- SEO Link Building Strategies
- SERPS (Search Engine Results Pages)
- Share of Voice
- Shopless Commerce
- Single Customer View (SCV)
- Smart AdServer Open Source
- Smart Messaging
- Smart Sensor Market Industry Trends
- Social Buying
- Social Commerce
- Social Media Manager
- Social Media Marketing
- Social Media Marketing Guide
- Social Media Monitoring
- Social Media News
- Social Media Plan
- Social Media Policy
- Social Media Public Relations
- Social Selling
- Software Market Global
- Solar photovoltaic Market
- Sounding Board
- Speaking Engagements
- Speed Networking
- Split Testing
- Spokesperson
- Sponsored Post
- Sponsored Stories
- Stakeholder
- Stand-Alone Newsletter
- Standfirst
- Storyboard
- Storyline
- Storytelling
- Streisand Effect
- Style Guide
- Stylebook
- Subheadline
- Supply Side Platform
- Survey
T
- Tag cloud
- Target Audience
- Target Language
- Target Market
- Targeting
- Tear Sheet
- Teaser
- Technology Trends
- Testimonials
- Text Ad
- Textiles Chemicals Market
- The Packaging Market
- The Technology Market
- Therapeutics Market Global
- Therapy Devices Market
- Touchpoints
- Tracking Pixel
- Trade Magazine
- Trade Publication
- Treatment Chemicals Market
- Trusted Links in Marketing
U
V
- Value Links
- Variety Seeking
- Vehicles Market Overview
- Vertical Publication
- Vesting Period
- Veterinary Vaccines Market
- Video Bomb
- Video Content
- Video Game Advertisement
- Video News Release
- Viral Marketing
- Virtual Data Room Market
- Virtual Reality Market
- Visual Content
W
- Water Heater Market
- Water Treatment Equipment Market
- Waterproofing Chemicals Market
- Web Development
- Web Hosting Providers
- Webinar
- Website Traffic
- WhatsApp Marketing
- Whistleblower
- Whitepaper
- Wind Energy Market
- Wind Turbine Global Market
- Wireless Charging Market Trends
- Wireless Network Infrastructure
- Word of Mouth Marketing
Y
#
Top
Video Content
Video content is the missing link in a huge number of internet marketing strategies. With the right video content, it is possible to drastically increase engagement, while at the same time...
Marketing with Apps
Marketing apps are apps intended for marketing purposes. This is a huge untapped marketing resource for many businesses that can help you to reach millions more customers, to increase your brand...
Brand
Many companies fail to recognize just how important it is to have a strong brand . While many businesses set up and then start thinking about branding, the truth is that this should be front...
Facebook Advertising
One of the best ways that you can advertise is through social media. When it comes to choosing a social media network to spend your advertising dollars at; Facebook is definitely the most...
Advertising Value Equivalency
If your company is planning a PR campaign, then it may need to use AVE. But what is this? And is it really necessary? Read our full definition and explanation to find out! Advertising Value...
Masthead
Before the internet came along, the term masthead was mostly used in the marine world. It was a simple definition – the top, or head, of a mast. But now there are around a dozen different...
Late Majority
The term ‘late majority’ refers to the audience for any innovative new product or service. But of course it refers to a very specific segment of that audience. Specific, but also...
Financial PR
In many larger organizations, especially major corporations that supply products around the world, there are several departments within the public relations department. One of the departments may...
Banner Blindness
Banner blindness explains why your ads may not be getting seen. This is an important concept to understand for your marketing and in this post, you’ll learn how to avoid it.
Banner blindness...
Conflict of Interest
The Society of Professional Journalists (SPJ) Code of Ethics is a statement that addresses the principles that reporters and journalists should abide by in order to remain ethical. It clearly...
